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Google AdWords Fundamentals
Create your first Google AdWords campaign with our step-by-step guide! This workshop would provide you with the insights on how to select your keywords, write your own Google text Ad and optimize Google Display Network (GDN). We will also tell you those secret techniques that only experienced marketers would know!
TARGET AUDIENCE
Join us if you are...
- completely new to Google AdWords ; OR
- just getting started with Google AdWords and would like to know more about keyword planning, ad creation and basic optimization
Active AdWords users who looking for higher-level campaign setting skills?
Click here to check out Google AdWords Intermediates >>
Know all the settings but still want your campaign to be better?
Click here to check out Google AdWords Plus+ (Strategies for Advanced Learners) >>
WHAT'S COVERED?
- Digital Marketing Trend & Must-knows
- The Power of Google AdWords
- Basic Concept of Google AdWords
- AdWords Account Creation
- Campaign Goal Definition
- Keyword Planning
- Step-by-step AdWords Campaign Building
- Text Ad Creation
- Image Ad Creation
- Suggested AdWords Promotion Flow
INSTRUCTORS
Harry LUI | Founder, Smark Global (Holdings) Ltd.
Click here to see Harry's Portfolio
Harry is the Founder of Smark Global (Holdings) Ltd., as well as an author, instructor, and public speaker and has over 10 years of experience in IT solutions, website, and game design consulting / development. As a professional e-commerce consultant, Harry has supported thousands of corporations and organizations across Hong Kong and Mainland China to expand their business locally and overseas through digital means.
Harry received his bachelor’s degree in E-Commerce from City University of Hong Kong and master’s degree in Knowledge Management from the Hong Kong Polytechnic University. He has made frequent speaking appearances at various industry events including Google Workshops, PayPal Seminars, HKJMA Workshops and Smark Global Academy Courses. He was also a lecturer of Hong Kong Institute of Vocational Education.
Yoky KU | Assistant Digital Marketing Manager, Smark Global
Click here to see Yoky's Portfolio
Yoky is currently the Assistant Digital Marketing Manager of Smark Global. She works closely with organizations and businesses across various verticals and stages of business lifecycle, which she managed plenty of digital projects for Tung Wah Group of Hospitals, CUHK, Elite Concepts and so on. Yoky has experience offering tailored digital marketing solutions across marketing mediums such as search engine, display network and social media, and has proven track records of successful projects. In 2015, she was invited as a Consultant of HKUST for the research project "Influence of Mobile Showrooming on Consumer Purchasing Behavior and Strategies to Combat Mobile Showrooming".
Yoky gained a BBA degree from HKUST, majoring in Information Systems. Subsequently, she obtained Google AdWords Certification, Google Video Advertising Certification and Google Analytics Individual Qualification (GAIQ).
LANGUAGE
The training is conducted in Cantonese, supplemented with English terminology, if applicable.
REMARKS
- Please bring along a laptop (NOT tablet) for hands-on time during the workshop.
- Training location offers WiFi and free coffee.
- Handouts are provided.
- We limit class size for your to better interact with our instructors.
- No photo-shooting, audio-recording and video-recording are allowed.
COURSE FEE
HK$980@1 HK$1,600@2
Register before 27/5 to enjoy Early-bird Discounted Fee of
HK$800@1 HK$1,200@2
TIME
3 June 2016, 14:00 – 17:00 (Check-in: 13:50)
VENUE
Unit 1101, Floor 11, Tower 1, Cheung Sha Wan Plaza,
No. 833 Cheung Sha Wan Road, Lai Chi Kok, Kowloon, Hong Kong
(Lai Chi Kok MTR Station Exit A)
The registration of this workshop has been closed at this time.
Thank you so much for your support!