79% experience a dissatisfying website visit are less likely to buy
Smark Global Academy
Taught by Working Industry Experts
Digital Marketing Course for Fundamentals
Are you getting confused of them?
1. How to start a digital marketing campaign …
2. How to attract visitors to click my online advertisement …
3. How to keep track of visitors’ behavior on my website …
4. What is the best strategy to optimize my digital marketing flow …
5. How to achieve my marketing goal …
Digital marketing has been developed as a key component to promote your own brand and products. In 2017, spending on digital advertising in Hong Kong is projected to surpass expenditure on traditional media campaigns, from 42% to 51%. Get inspired to jump-start your business to a new level at our course – which effectively implements powerful digital marketing campaigns with our step-by-step guide! This course will provide you an in-depth understanding of what you need to successfully execute and create for your business!
This course comprehensively provides you with:
✓ Digital Strategy Creation
✓ Useful Online Tools
✓ Facebook Advertising
✓ Google AdWords
✓ Web Analytics
✓ Customer Relationship Management
✓ Useful Online Tools
✓ Facebook Advertising
✓ Google AdWords
✓ Web Analytics
✓ Customer Relationship Management
In our 7-lesson course, you will be able to find the secret techniques of digital marketing that you have never come across, and make a significant difference in the long term.
TARGET AUDIENCE
Join us if you are...
- completely new to digital marketing ; OR
- just getting started with digital marketing and would like to know more about keyword planning, ad creation and basic optimization
LEARNING FLOW
The course will be held in seven individual lessons:
| Lesson | Date | Time | Activity |
| 1 | 13/10 | 10:00 - 13:00* | Digital Planning & Strategy |
| 2 | 27/10 or 31/10 | TBC^ | 90-minute Individual Digital Strategy Consultation (I) |
| 3 | 3/11 | 10:00 - 13:00* | Useful Online Tools |
| 4 | 9/11 | 10:00 - 13:00* | Facebook Advertising |
| 5 | 17/11 | 10:00 - 13:00* | Google AdWords |
| 6 | 23/11 | 10:00 - 13:00* | Long-term Management of A Successful Digital Marketing Campaign |
| 7 | Before 31/12 | TBC^ | 90-minute Individual Digital Strategy Consultation (II) |
*including one-hour group consultation
^business hour: 09:30 - 18:00 (Monday - Friday), except public holiday
^business hour: 09:30 - 18:00 (Monday - Friday), except public holiday
INSTRUCTORS
Harry LUI | Founder, Smark Global
Click here to see Harry's Portfolio
Jacky WONG | Digital Marketing Specialist, Smark Global
Click here to view Jacky's portfolio >>
LANGUAGE
The training is conducted in Cantonese, supplemented with English terminology, if applicable.
REMARKS
- Please bring along a laptop (NOT tablet) for hands-on time during the course.
- Training location offers WiFi.
- Handouts are provided.
- We limit class size for you to better interact with our instructors.
- No photo-shooting, audio-recording and video-recording are allowed.
- Please prepare the credit card for Digital Marketing Ad Budget.
- You may, subject to the prior approval of this program, bring along not more than 1 colleague. If there are more than 1 colleague, additional fee may be charged.
- You are available to attend our next pitch course for replacement classes. However, any notes and worksheet will not be distributed.
COURSE FEE
HK$40,000@1 (Reservation Fee via Credit Card: HK$500)
***Early Bird Discount: HK$33,000@1 (registration before Sept 15, 2017)
VENUE
Unit 1101, Floor 11, Tower 1, Cheung Sha Wan Plaza,
No. 833 Cheung Sha Wan Road, Lai Chi Kok, Kowloon, Hong Kong
(Lai Chi Kok MTR Station Exit A)
Units 1911-12, Sterling Centre,
11 Cheung Yue Street, Lai Chi Kok, Kowloon, Hong Kong
(Lai Chi Kok MTR Station Exit A)
