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Digital Marketing Course for Fundamentals
- SMEs' Value Management

Do you truly know your customers’ needs when it comes to digital marketing? Sometimes even you have invested a lot to your e-business, it just did not have any progress. To know why – it is all because…

Your business model and products/services
are NOT seamlessly matching with the digital marketing strategies adopted.

Indeed, starting from value establishment, website planning/ optimization, to digital marketing, it is not that difficult as you might have thought. This course will provide you an in-depth understanding of what you need to successfully execute and create for your business!

Through workshops, real-case sharing and one-on-one coaching, you will be acquiring knowledge about the most updated thinking models, learning through “Internet Thinking” to operate your business, and developing strategies to manage digital marketing campaigns with extensive e-commerce tools – all help promote your own brand and products, strengthen customer relationship, nail digital marketing and most importantly, realize the most valuable assets your products/services have. 

In our 7-lesson course, you will be able to find the secret techniques of digital marketing and value management that you have never come across, and make a significant difference in the long term.

 


COURSE FEATURES

The course will cover two major parts:

1. Mind Building

2. Practical Learning

- Learn to boost value of your products/ services

- Learn new thinking models of digital marketing in the 21st century

- Learn to use different digital marketing platforms and tools 

      
How to start a digital marketing campaign 

How to attract visitors to click my online advertisement

How to keep track of visitors’ behavior on my website

What is the best strategy to optimize my digital marketing flow

How to achieve my marketing goal

 

 

TARGET AUDIENCE

Join us if you are...

  1. completely new to digital marketing  ; OR
  2. just getting started with digital marketing and would like to know more about keyword planning, ad creation and basic optimization


LEARNING FLOW

The course will be held in seven individual lessons:

 Lesson  Date Time Activity
1 24/8 10:00 - 13:00  Digital Planning & Strategy
2 30/8 or 6/9 TBC^  90-minute Individual
Digital Strategy Consultation (I)
3 7/9 10:00 - 13:00  Useful Online Tools
4 14/9 10:00 - 13:00  Facebook Advertising
5 21/9 10:00 - 13:00  Google AdWords
6 28/9 10:00 - 13:00  Long-term Management of A
Successful Digital Marketing Campaign
7 Before 30/11 TBC^  90-minute Individual
Digital Strategy Consultation (II)
^business hour: 09:30 - 18:00 (Monday - Friday), except public holiday
 


INSTRUCTORS

Harry LUI | Founder, Smark Global 
Click here to see Harry's Portfolio

 

Jacky WONG | Digital Marketing Specialist, Smark Global 
Click here to view Jacky's portfolio


LANGUAGE

The training is conducted in Cantonese, supplemented with English terminology, if applicable.


REMARKS

  • Please bring along a laptop (NOT tablet) for hands-on time during the course.
  • Training location offers WiFi.
  • Handouts are provided.
  • We limit class size for you to better interact with our instructors.
  • No photo-shooting, audio-recording and video-recording are allowed.
  • Please prepare the credit card for Digital Marketing Ad Budget.
  • You may, subject to the prior approval of this program, bring along not more than 1 colleague. If there are more than 1 colleague, additional fee may be charged.
  • You are available to attend our next pitch course for replacement classes. However, any notes and worksheet will not be distributed.


COURSE FEE

HK$40,000@1 (Reservation Fee via Credit Card: HK$500)
***Early Bird Discount: HK$35,000@1  (registration before Aug 15, 2018)


 

VENUE

Unit 1101, Floor 11, Tower 1, Cheung Sha Wan Plaza,
No. 833 Cheung Sha Wan Road, Lai Chi Kok, Kowloon, Hong Kong
(Lai Chi Kok MTR Station Exit A)

Units 1911-12, Sterling Centre,
11 Cheung Yue Street, Lai Chi Kok, Kowloon, Hong Kong
(Lai Chi Kok MTR Station Exit A)