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Digital Marketing Workshop: Start from Beginning

Feeling puzzled to learn Digital Marketing from scratch? This workshop will help you get to know the most updated digital marketing trend, basic mechanism of how digital marketers do, and learn the implications of some popular digital marketing tools – and to never miss the opportunity to interact with our digital experts. Join us to explore the secret of digital marketing world and get innovated from now!

TARGET AUDIENCE

Join us if you are...

1. completely new to digital marketing ; OR
2. just getting started with digital marketing and would like to know more about keyword planning, ad creation and basic optimization

WHAT'S COVERED?

1. Digital Marketing Trend in 2017
2. Basic Concept of How Digital Marketing Works Nowadays
a. Traditional Ad vs. Online Ad
b. Display Advertising
c. Paid Search Marketing (SEM)
d. Search Engine Optimisation (SEO)
e. Social Media Marketing
f. Marketing Automation
g. Mobile Marketing
h. Search Ad vs. Display Ad
i. Budget Allocation
j. O2O Development
k. Inclusion of A Website 
3. Concept of Conversion
4. Big Data vs. Small Data in Digital Marketing
5. Partnership in Digital World
6. Useful Tools 

INSTRUCTORS

Harry LUI | Founder, Smark Global  
Click here to see Harry's Portfolio

Yoky KU | Assistant Digital Marketing Manager, Smark Global
Click here to see Yoky's Portfolio

LANGUAGE

The training is conducted in Cantonese, supplemented with English terminology, if applicable.

REMARKS

• Training location offers WiFi.
• No photo-shooting, audio-recording and video-recording are allowed.

COURSE FEE

HK$980@1 (Original Price)        

TIME

21 July 2017, 14:30 – 17:30 (Check-in: 14:20) 

VENUE

Unit 1101, Floor 11, Tower 1, Cheung Sha Wan Plaza,
No. 833 Cheung Sha Wan Road, Lai Chi Kok, Kowloon, Hong Kong
(Lai Chi Kok MTR Station Exit A)

The registration of this workshop has been closed at this time.
Thank you so much for your support!